KEY CAPABILITIES

STRATEGY
Marketing  Brand  Content

Creating a competitively differentiated strategy and expressing it clearly and confidently

Brand purpose/positioning

Product/service/program portfolio mapping & packaging

Naming

Product/service/program positioning

Go-to-market strategies

Content marketing planning

Thought leadership planning/execution

Marketing communications

 

Thought leadership development

Leading financial services brand sought to develop a thought leadership platform to help differentiate itself in the marketplace. After a value proposition was clearly defined using Accelerate’s proprietary brand tools, a research program was developed to fuel the client’s annual content strategy plan.