KEY CAPABILITIES
STRATEGY
Marketing Brand Content
Brand purpose/positioning
Creating a competitively differentiated strategy and expressing it clearly and confidently
Product/service/program portfolio mapping & packaging
Naming
Go-to-market strategies
Content marketing planning
Product/service/program positioning
Thought leadership planning/execution
Marketing communications
Leading financial services brand sought to develop a thought leadership platform to help differentiate itself in the marketplace. After a value proposition was clearly defined using Accelerate’s proprietary brand tools, a research program was developed to fuel the client’s annual content strategy plan.
Thought leadership development
